Apple unveiled OSX Lion with new features, and iCloud. The so-called "new" features and functions provided by "Lion" and "iCloud" aren't really that much of new ideas. Most of those features can in some way be provided by 3rd parties soft-wares. They do, however, make OSX/iOS becomes very very adhesive. I have used OSX and I owned an iMAC before. It was very good but I could just switch the platform because most of the soft-wares I use are not platform dependent. So I could use Linux today, Windows tomorrow or OSX/iOS as long it's about me doing something on the internet (not play special games or trying to use special accounting soft-ware). OSX Lion and improvements just joined those functions/soft wares together, so when I start to use it, I don't have to look somewhere else. Once I started paying for those service, it would be very hard for me to use other supplier (another reason I haven't really start buying any music/books/movi...